Creative Communications & Content Producer

Translating Complex Strategy into Compelling Human Stories

I bridge enterprise strategy, brand discovery, and hands-on multimedia production. From intranet modernizations and executive video pipelines to community rebrands, I build narratives that inform, engage, and inspire.

With over five years of experience across corporate, civic, and agency spaces, I help organizations find their voice and connect authentically with their audiences.

My background sits at the intersection of strategic communications and creative execution. I don’t just write messaging frameworks or design roadmaps; I step behind the camera, facilitate stakeholder focus groups, direct video shoots, and write executive comms. Whether redesigning internal digital ecosystems for large public institutions like UCPath, steering brand discovery for regional chambers, or analyzing experiential design and pop culture through digital media, I focus on what makes a message stick.

The Story Behind the Work

Professional Journey

Marketing & Events Coordinator — Menifee Valley Chamber of Commerce

2025 - 2026

Led community-wide brand discovery focus groups to guide an enterprise rebrand, directed recurring B2B editorial newsletters, and produced multi-stakeholder business mixers and signature community programs.

Communications Specialist — UCPath, University of California

2022 - 2024

Managed executive communications pipelines, overhauled site architecture for the employee intranet, and produced a high-engagement video series for system-wide workforce initiatives across California

Public Relations & Media Coordinator — PMaC Marketing & Print Agency

2021 - 2022

Spearheaded multimedia production pipelines, directed commercial video campaigns, drafted press releases, and developed targeted earned-media placement strategies for aerospace and commercial clients.

What I Bring To The Table

  • Brand Positioning & Messaging

  • Internal Comms & Intranet Strategy

  • Qualitative Stakeholder Focus Groups

  • Change Management & Executive Ghostwriting

  • Media Relations & Press Strategy

Strategic & Executive Communications

  • Commercial Video Directing & Editing

  • Field Videography & Audio Production

  • Storyboarding & Narrative Scriptwriting

  • Rapid-Turnaround Event Coverage

  • Podcast Production & Experiential Media

Multimedia & Creative Production

  • Editing & Design: Final Cut Pro, Adobe Photoshop, InDesign, Canva

  • Digital Systems: SharePoint, WordPress, Web CMS

  • Distribution & CRM: Mailchimp, Hootsuite, Google Workspace

Platforms & Tech Stack

Let’s Collaborate

Currently open to opportunities in strategic communications, content production, and digital marketing.

abalisi@me.com

Southern California (Open to Hybrid & Remote)