Certified Aviation Services (CAS): Brand Reintroduction & Visual Identity

Type: Brand Campaign / Reintroduction Video & Logo Refresh

Role: Concept Developer, Videographer, Editor

Summary:
Collaborated with Certified Aviation Services and PMaC Marketing on a full-scale rebrand campaign. Developed the creative concept and video narrative to reintroduce the company’s identity and highlight its innovation within the aviation industry.
Captured and edited the rebrand video, working closely with the design team to integrate the new logo and updated visual elements across digital channels. The campaign served as a cornerstone for CAS’s refreshed brand launch, combining story-driven visuals and strategic messaging to convey a modern, forward-looking brand voice.
(Due to client ownership, video content not publicly shared.)

I came on to the project early on and collaborated with the project lead to help develop the overall concept for the video. I was tasked to help integrate the new logo and craft the story to help introduce this refreshed look. I met with the company’s communications and marketing teams to determine the needs and focus to further refine the story. After those conversations, I was tasked to film and edit the video moving forward. The story eventually became “The Sun Never Sets,” emphasizing how CAS is a global company and works around the clock with the AOG Go team to tackle repairs anywhere in the world.